»The MW Mini MBA in Brand Management is a CPD accredited, MBA level course based on twenty years of teaching brand management to MBA students at elite business schools and a consulting career
working on some of the most successful brands on the planet.
Mini MBA in Brand Management provides you with everything you need to become a fully trained brand manager and take both your career and the success of the brands you run to the next level.
Designed exclusively with our alumni in mind, the Mini MBA in Brand Management has been developed by Mark Ritson and the team as the perfect follow-up to the Marketing course – going broader and deeper into the theory and application of successful brand management.«
Professor Mark Ritson teaches marketing at Melbourne Business School. Armed with a BSc and PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award winning courses at London Business School, MIT and Melbourne Business School.
Like most business school professors teaching is only a small part of his workload. He also combines his work as a consultant for some of the biggest brands on the planet to ensure his content is both applied, up to date and immensely practical.